My background includes leading global digital and creative systems at Nike and navigating hyper-growth at Lime across 300+ regulated markets. My work sits at the intersection of taste, systems, and operating structure, focused on the often-invisible architecture required to sustain performance over time.
I partner with C-suite leaders at moments when creative ambition outpaces internal capacity, helping organizations identify and reduce organizational debt—the structural strain that causes strategy, execution, and culture to drift out of alignment under pressure.
Rather than optimizing for short-term output, I help teams design disciplined operating models that preserve brand meaning and allow creative and operational performance to compound over time.